When it comes to introducing ourselves into the health environment we must first know and determine What is health? The most accepted and widespread definition is that which tells us that health is "the complete state of physical, mental and social well-being and not only the absence of disease" (WHO, 1945)....
The essence of our brand must begin with our principles, that is, with the engine that moves our action that ends in decision making. Values must be considered as part of the core of the brand. These are going to condition the course, the direction that we are going to follow....
To analyze how this influence is, we must start from the concept of engagement. Thus, we can define engagement in the working groups of the healthcare environment as the capacity to establish lasting relationships between the different parts of a healthcare organisation, management organisation chart, stakeholders, healthcare personnel, patient....
The formation of a personal brand is not a simple act. In addition, it requires a long investment in time and effort. First, we must position ourselves. That is to say, to define the places where we want to be and to be seen....
The Brand Wheel corresponds to a concept and theory developed by D. Pacheco in the field of marketing that allows us to schematically configure the essence of the brand, its attributes and the values it represents....
The functions that we can recognize in a brand can be catalogued as: Names are easily associated with products, actions or situations. It differentiates us from each other. It gives credibility to the product or service. Users of services differentiate and are able to identify the people or professionals who perform these services....
Tom Peters was the first to coin the term Personal Branding. In its beginnings related to the business field, although progressively it has begun to be used in other fields such as nursing. Tom Peters would say that the personal brand is a set of characteristics of a person, by which it is recognized and that the difference from others. Vincet Gimildi defined personal brand as a combination of characteristics, transmitted by means of an image, symbol or word that...
The Delphi methodology is used for the resolution of conflicts or problems, which by their very nature are difficult to reach an agreement. Its interest therefore for the nurse manager, focuses on all those problems that arise in the dynamics of work and that are relevant to the normal flow of the group. When thinking about its application, we can think of cases such as the continuity of care of groups of nurses, the use of devices, non protocolized situations, conflict resolution,...
The focus group is a group work methodology, which can be very useful for the nurse manager when obtaining information, reactions, opinions and expectations regarding the problems or other situations of the work groups. Like the nominal group techniques, it is ideal for practice in small groups of no more than 15 people. And its objective is not so much to obtain a consensus on a problem as to obtain a series of criteria and points on which to work...
Before the appearance of a conflict in a nurse work group there are many actions that can be carried out, to try to solve the same one within the own group. Among them, we find the technique of the nominal group. It is a technique that due to its simplicity can be carried out by the nurse manager in the day to day of her activity before the appearance of conflicts that alter the normal flow of the activity....