The Brand Wheel corresponds to a concept and theory developed by D. Pacheco in the field of marketing that allows us to schematically configure the essence of the brand, its attributes and the values it represents....
The functions that we can recognize in a brand can be catalogued as: Names are easily associated with products, actions or situations. It differentiates us from each other. It gives credibility to the product or service. Users of services differentiate and are able to identify the people or professionals who perform these services....
Tom Peters was the first to coin the term Personal Branding. In its beginnings related to the business field, although progressively it has begun to be used in other fields such as nursing. Tom Peters would say that the personal brand is a set of characteristics of a person, by which it is recognized and that the difference from others. Vincet Gimildi defined personal brand as a combination of characteristics, transmitted by means of an image, symbol or word that...
The Delphi methodology is used for the resolution of conflicts or problems, which by their very nature are difficult to reach an agreement. Its interest therefore for the nurse manager, focuses on all those problems that arise in the dynamics of work and that are relevant to the normal flow of the group. When thinking about its application, we can think of cases such as the continuity of care of groups of nurses, the use of devices, non protocolized situations, conflict resolution,...
The focus group is a group work methodology, which can be very useful for the nurse manager when obtaining information, reactions, opinions and expectations regarding the problems or other situations of the work groups. Like the nominal group techniques, it is ideal for practice in small groups of no more than 15 people. And its objective is not so much to obtain a consensus on a problem as to obtain a series of criteria and points on which to work...
Before the appearance of a conflict in a nurse work group there are many actions that can be carried out, to try to solve the same one within the own group. Among them, we find the technique of the nominal group. It is a technique that due to its simplicity can be carried out by the nurse manager in the day to day of her activity before the appearance of conflicts that alter the normal flow of the activity....
Read in Spanish Working in groups or in teams, as we have been explaining, entails a high dose of conflict that needs to be known and managed. Before these processes the nurse manager must react knowing which are the sources of conflict, the mechanisms of production and resolution of the same ones. And what is most important, to know how to resolve them, whether in an active, regulatory or passive way. It is basic to know that not all conflicts should be allowed...
Dear Nursing Management Readers. After several weeks in which we have decreased the activity of the blog, today I take advantage of this channel to share with you a professional topic that touches me fully, and of course, also personal. As you know, the purpose of the blog is to spread knowledge of health management and in particular nursing management. For years we have tried to bring together through different formats interviews, research, experiences of the management environment, as well as...