enero 10, 2021
managemet, nurse manager

When we talk about strategic planning, we must understand the difference between two concepts before we go any further in trying to understand what it means to plan at a strategic level: Planning is a concept that refers to the description of the activity, process, etc. that we intend to carry out. Through this concept we are able to anticipate, see through the future of the activity. Planning must be considered as being divided into three parts or moments that are...

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diciembre 20, 2020
managemet

We must understand that planning is a constant process and evolves accordingly over time. Planning considers, as we have mentioned before, time, resources and the interests of both oneself and others. There are different ways of planning health care organisations and nursing units...

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diciembre 13, 2020
managemet

Strategic planning takes place in two fundamental contexts. These are strategic planning which always happens in the long term and operational planning which happens in short term environments. The long term scenario in the health care environment happens in a time frame of 3-5 years. In the beginning, the analysis of strengths and weaknesses of the internal environment of the organisations is carried out. An analysis of opportunities and threats from outside is also carried out. ...

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noviembre 29, 2020
managemet

When it comes to providing adequate care for the users of the health system, it is essential to know the profile of the people who demand health care. People who go to health professionals are increasingly trained and informed, they are more demanding and with the increase in the standard of living and the changes that this produces in the demand for other products and services, it ends up determining a change equally for what you expect to obtain when you...

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noviembre 22, 2020
comunicación, managemet

The last few years can be described as the change in trend in which digital technologies have flooded the health sector. Communication networks that are easier to use have led to information being channelled at great speed and its dissemination being accessible and simple, which means that e-health is becoming a new path for health organisations, with new opportunities for both growth and transformation....

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noviembre 15, 2020
managemet

This is based on the idea that health marketing is a strategy that serves to redirect the health organisation to the users of the system, which generates the need for any management act to be oriented towards providing health services from the point of view of those who need them, the patients....

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noviembre 8, 2020
managemet, nurse manager

As in any other sector, health organisations must develop strategies that enable them to develop competitive advantages. To do so, we must use marketing mix techniques that deal with: product, price, distribution and promotion. It was Kotler who referred to marketing mix as the set of controllable and interrelated tools which, when properly arranged, facilitate managers' actions and strategies aimed at satisfying the needs of a market (health market) and thus achieving the organisation's objectives....

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noviembre 1, 2020
managemet

Being classified as an essential service does not imply being understood as a low value process, on the contrary, it is directly related to the lifestyles, social environment, and productive capacity of our patients. The fact of providing an essential service that implies the recovery of health is not something minor....

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octubre 25, 2020
managemet

Leer en español The concept of a health service must understand what the wishes and needs of the patients are, i.e. put the needs of the patients at the centre. A medical diagnosis alone does not determine the health service to be provided because this diagnosis indicates exactly a need for cure, improvement or rehabilitation. In itself, this vision is not wrong, but it lacks the different perspectives that are necessary to obtain a real success in...

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octubre 18, 2020
managemet

The planning of any marketing strategy implies a correct planning process, otherwise the achievement of the objectives towards which we are heading will be put at risk. The planning process of marketing strategies must be aligned with the mission and vision of the company. Competing in an economic sector, producing goods or services involves practices at a strategic and operational level. This leads us to believe that the satisfaction of a health problem must be based on an integral approach...

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