Tom Peters was the first to coin the term Personal Branding. In its beginnings related to the business field, although progressively it has begun to be used in other fields such as nursing. Tom Peters would say that the personal brand is a set of characteristics of a person, by which it is recognized and that the difference from others. Vincet Gimildi defined personal brand as a combination of characteristics, transmitted by means of an image, symbol or word that...

Read in Spanish Working in groups or in teams, as we have been explaining, entails a high dose of conflict that needs to be known and managed. Before these processes the nurse manager must react knowing which are the sources of conflict, the mechanisms of production and resolution of the same ones. And what is most important, to know how to resolve them, whether in an active, regulatory or passive way. It is basic to know that not all conflicts should be allowed...