Strategic planning takes place in two fundamental contexts. These are strategic planning which always happens in the long term and operational planning which happens in short term environments. The long term scenario in the health care environment happens in a time frame of 3-5 years. In the beginning, the analysis of strengths and weaknesses of the internal environment of the organisations is carried out. An analysis of opportunities and threats from outside is also carried out. ...

Tom Peters was the first to coin the term Personal Branding. In its beginnings related to the business field, although progressively it has begun to be used in other fields such as nursing. Tom Peters would say that the personal brand is a set of characteristics of a person, by which it is recognized and that the difference from others. Vincet Gimildi defined personal brand as a combination of characteristics, transmitted by means of an image, symbol or word that...

The focus group is a group work methodology, which can be very useful for the nurse manager when obtaining information, reactions, opinions and expectations regarding the problems or other situations of the work groups. Like the nominal group techniques, it is ideal for practice in small groups of no more than 15 people. And its objective is not so much to obtain a consensus on a problem as to obtain a series of criteria and points on which to work...