Tom Peters was the first to coin the term Personal Branding. In its beginnings related to the business field, although progressively it has begun to be used in other fields such as nursing. Tom Peters would say that the personal brand is a set of characteristics of a person, by which it is recognized and that the difference from others. Vincet Gimildi defined personal brand as a combination of characteristics, transmitted by means of an image, symbol or word that...

The focus group is a group work methodology, which can be very useful for the nurse manager when obtaining information, reactions, opinions and expectations regarding the problems or other situations of the work groups. Like the nominal group techniques, it is ideal for practice in small groups of no more than 15 people. And its objective is not so much to obtain a consensus on a problem as to obtain a series of criteria and points on which to work...