The planning of any marketing strategy implies a correct planning process, otherwise the achievement of the objectives towards which we are heading will be put at risk. The planning process of marketing strategies must be aligned with the mission and vision of the company. Competing in an economic sector, producing goods or services involves practices at a strategic and operational level. This leads us to believe that the satisfaction of a health problem must be based on an integral approach...

Health professionals rarely realise that health is a business process like any other, in the case of Spain, which is eminently public. As a business process, it should be considered a business process that is oriented towards the satisfaction of a need, health, and although it is not basically a question of obtaining an economic benefit from the part of the service provider, it is susceptible to being carried out and offered in different ways and under different strategic processes....